Why Base Layers are the Most Important Item in Your Pack

Martin is excited to welcome  back Jen Loofbourrow Founder/Owner of Alpine Fit to the podcast.  Tune in to hear how base layers can save your life when spending time in the outdoors. 

Follow Alpine Fit:
Alpine Fit | Alaska Odor Eliminating Apparel & Base Layers
Alpine Fit (@alpinefitco) • Instagram photos and videos

About Jen Loofbourrow • Founder/Owner:

In my early twenties I fell in love with expeditions kayaking the outer islands of Alaska's southeast coastline. Inevitably, we experienced variable conditions, sun to rain, and everything from freezing water temps to natural hot springs.

With no access to laundry for weeks at a time, and limited space, I could take only essential basics, and each piece of gear had to perform. I refined and honed my packing list and found substitute products for what I really wanted, which all too often weren't available.

Since then, I have embarked on many extended traveling and backpacking trips, in addition to the activities I like to do regularly in my normal life - a quick hike after work, or biking around the block with the kids and our dog.

My journey in apparel began as a materials developer at lululemon in Vancouver, then lingerie and swimwear retail store owner in Ireland, and later, a wholesale and operations manager at Swedish women's brand Skhoop in Anchorage, Alaska. These jobs formed building blocks for what I would realize is my passion: making outdoor gear basics for a multitude of adventures and activities, with fabrics I believe in, while being an excellent employer for my dedicated and creative team.

More than that, I know that every person has unique body characteristics, and that the standard fit offered by most brands does not work for all. At Alpine Fit, we work tirelessly to design and refine products that are offered in twice the fit options, and therefore twice the number of size combinations for more people to be able to find their perfect fit with our clothes.

I am excited to help outfit you for your outdoor experiences, and I look forward to seeing you on the trails!

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